There are many factors affecting consumer behaviour. Buyer behaviour is an important tool in the hands of marketers to forecast the future buying pattern of customers and devise appropriate marketing strategies to create longterm customer relationships. There are different reasons to study consumer behaviour according to. A vital part of the marketing process is to understand why a customer or. Eynowthatindiashopsonlinehowdoyouturngrowthintoprofit. Introduction the demand for a product means how much of the product consumers are willing and able to purchase. Certificate this is to certify that the thesis titled the impact of factors influencing the buying behaviour on the development of marketing strategies for luxury fashion products a study of the urban youth in select cities of india submitted by radhika narayanan is a bona fide research work for the award of the doctor of philosophy in business. Factors influencing consumer behaviour essay example. An understanding of consumer behaviour is essential in planning and programming the marketing system. As the change comes in these factors, consumer behaviour also changes.
Key factors influencing online consumer behaviour backed by. Eynow thatindiashopsonlinehowdoyouturngrowthintoprofit. In this context a study conducted at a selected apparel store in hyderabad to examine the factors affecting the consumer behavior. Consumer behavior is the study of the processes involved when individual or groups select. Evaluating effect of social factors affecting consumer behavior in purchasing home furnishing products in jordan dr.
For instance, customers first identify a need or want and then define the requirements necessary to satisfy that need. Pdf factors that influence consumer behavior in the purchase of. A customers buying behavior is also influenced by social factors, such as the groups to which the customer belongs and social status. Consumers may not know their own deeper inner motivation or they may react to affecting factors in. Internal external influences on consumer behaviour. Factors affecting consumer buying behavior semantic scholar. These all factors jointly shape consumer behaviour. Factor affecting consumer behavior linkedin slideshare. The consumer plays a very important role in the demand and supply chain of every economic system of. Introduction consumer behavior is vast field, being studied by various researchers and marketers and researches are still going on. Consumer behavior is the study of the processes involved when. The type of job people do is another major determinant of what they buy, eat, drink and wear.
For the same product, price, promotion, and distribution, their responses differ significantly. Personal factors affecting consumer purchase decision. The social factors are the factors that are prevalent in the society where a consumer live in. Consumer behavior is affected by several factors, chief among them being age, sex, income and education. It helps them to yield information about how the consumers think, feel and choose their products. A take home assignment for ec 50011 market planning in a global environmentin considering the development of international consumer markets it is important to take into account factors influencing buying behaviour submitted to dr. Consumer behaviour nowadays companies are more concerned on individual consumer behavior. Social factors play an essential role in influencing the buying decisions of consumers. Consumer behaviour is an effort to study and understand the buying tendencies of consumers for their end use. Social factors influencing consumer behavior definition. Consumer behaviour helps us understand why and why not an individual purchases goods and services from the market.
Unemployment affects consumer behavior because if a person is without a steady income, his purchasing power decreases considerably. Due to impact of various factors, consumers react or respond to marketing programme differently. Martin incorporation was involved in the cosmetics and perfume business. The impact of social factors affecting consumer behaviour on selecting characteristics of purchased cars hossein mirzaei,mehdi ruzdar the present study examined the impact of social factors on consumer behavior in selecting traits of the purchased car in tabriz iran. Factors has significant influence on consumer buying behavior. Each culture contains subcultures groups of people with share values. L81, m31, n30 introduction factors affecting female consumers online buying behaviour internet is redefining the shopping behaviour of people across the globe. In order to accomplish the objectives of the study, a sample of 246 consumers were taken by using simple random sampling. Therefore, this requires understanding consumer behavior which is not so simple. Factors that influence consumer purchasing decisions of. Various scholars and academicians concentrated on it at a much later stage.
A study on factors influencing consumer buying behavior in. Mccarthy, oreilly and deboer 2004, while studying the factors influencing consumption of pork and poultry in the irish market, found that for poultry. Consumer buying behaviour refers to the buying behaviour of the ultimate consumer. There are several factors which influence the buying decision of consumers, cultural factors being one of the most important factors. While our preferences change with age and level of education, sex and income also affect our product choices and decision making patterns. Beliefs are the way people think about a particular product or brand, while an attitude is the individuals consistently favorable or unfavorable evaluation, tendency or feeling about a product or brand. Consumer behavior itself emerged as a distinct field of study in the 1960s. A consumers beliefs and attitudes greatly influence the buying decisions that consumer makes. Consumer behaviour and factors influencing buyer behavior.
Factors affecting consumers buying decision in the. A conceptual model article pdf available in ssrn electronic journal january 2012 with 23,488 reads how we measure reads. The impact of social factors affecting consumer behaviour on. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision making process, shopping habits, purchasing behavior, the brands he buys or the retailers he goes. This study focuses on the attitudes and behaviors of men who buy beauty products shows that there is a group of variables that affect consumer behavior of male. Today, i m going to talk different factors affecting consumer habits. Factors affecting consumer buying behavior international journal. A purchase decision is the result of each and every one of these factors. These factors are not individualistic,and are external to the individual. The present paper focuses on major factors influencing consumer buying behavior. Pdf consumer buying behaviour refers to the buying behaviour of the ultimate consumer.
This study aimed to determine factors of consumer behavior that affect to. Consumer behaviour is quite subjective as a consumer decisionmaking process is affected by number of factors. Factors influencing buying behavior of a selected apparel. The society is composed of several individuals that have different preferences and behaviors. Pdf factors that influence consumer buying behavior in. Factors affecting consumer buying behavior factors of. Methods used to determine factors affecting consumer behavior the main objective of this paper is to determine factors that affect the consumers willingness to purchase product from an online store in the condition of slovak market.
Management is the youngest of sciences and oldest of arts and consumer behavior in management is a very young discipline. Characteristics affecting consumer behavior subculture are groups of people within a culture with shared value systems based on common life experiences and situations hispanic. Understanding how consumer behavior impacts marketing renders it vital to understand those factors which affect consumer behavior and which include. Personal factors characteristics include age, education, job position, maturity, etc. No commodities can move from a production point to a consumption point without putting the marketing machinery at work. The way of the consumer behaviour is determined by buyers age and stage in the life cycle, personal occupation, economic circumstances and lifestyle of person and also behaviour is affects by personality and self concept kotler, 2003. Factors affecting consumer behavior of purchasing tobacco. However, during the crisis, peoples disposable incomes had declined. Box 2222 zarqa 2 jordan, faculty of economics and administrative sciences, zarqa university, jordan. Some of the important personal factors that influence the buying behavior are.
Oct 24, 2015 characteristics affecting consumer behavior culture is the learned values, perceptions, wants, and behavior from family and other important institutions 8. A major catalytic influence in its emergence was the formation of the association for consumer research in 1969. Deregulation of financial markets and the transition of banking services from state control to open competition, has created a highly competitive market where financial institutions are competing intensively not only for new customers but for retain. External affecting consumer behavior management study hq. Moreover social networking provides online consumers with enhanced trust factors and helps retain online customers, which is fundamental for online retailers. Consumer behaviour solved case study matin khan bbamantra. Therefore, knowing the elements that impact the purchasing behavior could rise the sales volume. The purpose of this study is to analyze factors affecting on online shopping behavior of consumers that might be one of the most important issues of ecommerce and marketing field. The demographic factors which affect consumer behavior are. We need people around to talk to and discuss various issues to reach to better solutions and ideas. Final decision are based on such factors even when their importance is limited in the decisionmaking. The following chapters focus on the social, personal and psychological characteristics of consumer behavior. The purpose of this research was to study how different factors of consumer behavior effect on decisionmaking during coffee brand selection. Sa mohamed ali abstract consumer buying behaviour refers to the buying behaviour of the ultimate consumer.
A purchase decision is the outcome of all these factors. Factors influencing consumer buying behaviour global journals. The study of customer behaviour is based on con sumer buying behaviour, with the. Consumer behaviour refers to the behaviour of consumers in deciding to buy or not to. How do the roles played by various members of the buying center and the factors that influence them impact business purchases. What trends are affecting the consumer buyer environment. Factors influencing consumer behavior and prospective.
Effect of demographic factors on consumer behavior. These factors include culture, subculture, social class, reference group and family influences. An analysis of factors affecting on online shopping behavior. This paper is an attempt to analyze the consumer buying behaviour of durables, to examine the factors inducing the consumer buying behaviour and to suggest suitable measures to the marketers for designing a right marketing mix for the consumers in nagaland. Family is a social group and it can be considered the cornerstone of consumers so. Factors influencing consumer behaviour agricultural journals. Aug 08, 2011 occupation and economic circumstances. Psychological factors that influence consumer buying behavior. Consumer behaviour, ecommerce, female buying behaviour, onlineshopping, online retailing, retail sector jel classification.
The influence of cultural factors on consumer buying behaviour and an application in turkey. Factors affecting consumer behaviour consumer behaviour. Consumer, buying behavior, retailer, store, product, etc. Consumer behaviour deals with the study of buying behaviour of consumers. Motivation is the driving force within individuals that impels them to action. Research report in e2000ugusav10nc web 0 pdf partial fulfillment of the requirements for the.
A conceptual frame work introduction consumer behaviour is a subset of human behaviour. Pdf factors affecting consumer buying behavior of mobile. However, in my study, it just research about personal factors affecting purchase decision consumer on men skin care products. The consumer buying decision process is influenced by many internal and external factors. Sep 21, 2017 key factors influencing online consumer behaviour backed by research posted on september 21, 2017 by pawel grabowski in conversion rate, merchandising design with 3 comments you can build what you think is the best store in the world. These varied behaviors influence the personal preferences of the other set of individuals as they. A study on factors influencing on buying behaviour of.
All of these factors, in conjunction with a rise in confidence in doing. Economic factors that affect consumer behavior bizfluent. The purpose of this study is to investigate the factors affecting the decision of buying mobile phone devices in hawassa town. What are social factors influencing consumer behavior.
The impact of social factors affecting consumer behaviour. The impact of factors influencing the buying behaviour on. Factors influencing consumer behavior of smartphone users. Factors affecting consumer behavior of purchasing tobacco products. For instance, a bank chief executive officer will patronize highbrow and exclusive stores for his suits, shirts, ties and wristwatches whereas, a young officer working with low earnings will buy his suits, shirts, ties and wristwatches on the street or used cloth. Consumers attitude towards online shopping refers to their psychological state on terms of making purchases. Personal factors affecting consumer purchase decision towards. Consumer buying behavior is the behavior of final consumer. The process of buying behavior process consists of five steps. The influence of cultural factors on consumer buying. What are the factors influencing consumer behavior. Consumer behavior is affected y a lost of variables, varying from personal inspirations, needs, attitudes and values, character attributes, socioeconomic and cultural background, age, sex, professional status to social influences of various kinds applied by household. The consumer behaviour or buyer behaviour is influenced by seve ral factors or forces.
Factors affecting consumers buying decision in the selection. In order to develop a framework for the study consumer behaviour it is helpful to begin by considering the factors which impacts on consumer buying behaviour as well as the evolution of the field of consumer research and the different paradigms of thought that have influenced the discipline. Pdf factors affecting consumer buying behavior researchgate. Abstract globally, the term, marketing is not a new phenomenon. Personal factors can also affect the consumer behavior. Identifying key factors affecting consumer purchase behavior in an online shopping context chung. A consumer is someone who pays a sum to consume the goods and services sold by an organization. However, there is very limited knowledge about online consumer behavior because it is a complicated sociotechnical phenomenon and involves too many factors. Factors affecting buying behaviour linkedin slideshare. Factors influence consumer purchase decisions of private label food products. Abdel fattah mahmoud alazzam assistant professor, head department of marketing, zarqa university, jordan address.
There are innumerous factors inducing their buying behavior of consumers even in brand preferences of durables. Every individual has someone around influencing their buying decisions. Identifying key factors affecting consumer purchase. An empirical study of the factors influencing consumer behaviour.
Abstract nowadays, consumer behaviouris influenced not only by consumer personalities and motivations, but also by the relationships within families. According to trading economics, the unemployment rate in the united states between october 2009 and december 2009 was the highest it has been since the record high of 10. The lickert scale factors from an earlier study by isita and pradip 1996 are adopted in this study. Sushil mohan university of dundee submitted on march 2012 by luu thi huong giang 120000829 swapnil mali 120004897 katharina. Pdf a study of factors affecting online buying behavior. A study of factors affecting online buying behavior. In this research, the researcher is also interested to find out how social and personal fac tors especially affect the buyer behavior during the purchase of smartphone. The influence of cultural factors on consumer buying behaviour has been widely debated and studies at different points in time. Factors influencing organistaional buying consumer. Many factors, specificities and characteristics influence the. Consumer behavior is a part of human behavior and by studying previous buying behavior, marketers can estimate how consumers might behave in the future when making purchasing decisions. The environmental factors affecting consumer buying behaviour are explained below cultural influences it is defined as a complex sum total of knowledge, belief, traditions, customs, art, moral law or any other habit acquired by people as members of society. Motivation is the activation or energization of goaloriented behavior.
The determinants of individuals demand generally include price of the product, prices of related products. Many factors, specificities and characteristics influence the individual in what he is and the consumer in his decision. Besides the internal factors, external factors also influence consumer behavior. The company was following the product concept of marketing and catered only to their existing customers, while paying no attention to the changing needs and demands of the consumers. Consumer behavior is influenced by cultural factors.
Factors affecting consumer buying behavior n ramya and dr. Age and lifecycle have potential impact on the consumer buying behavior. Factors affecting consumer behaviour free download as powerpoint presentation. Subcultures can include nationalities, religions, racial groups, or groups. Consumer behaviour solved case study matin khan case i. The consumer behaviour also depends on the personal characteristics. A presentation that explains the factors which affect the consumer buying behaviour. These varied behaviors influence the personal preferences of the other set of individuals as they tend to perform those activities which are acceptable. Factors that influence the consumer behavior on choices of local commercial bank for banking products and services in perak ii declaration we hereby declare that. External environmental factors affecting consumer behaviour. The purpose of this study was to identify the major factors which affect consumer buying behavior of durable household products in the kempton. Consumer behaviour the consumer, the king of the market is the one that dominates the market and the market trends. The factors do not affect equally to all the buyers. The term is generally used for humans but, theoretically, it can also be used to describe the causes for animal behavior as well.
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